The previous landing page consisted of 6 parallax scrolling pages which required a large performance budget without much return on investment.

For this redesign, the homepage was condensed to just one page featuring a video background accomplishing several goals; faster load time, higher visual impact, mitigation of frustrating parallax scrolling, and serves as a front page for both organic traffic signups as well as easy to reach company information.

I lead the UX effort and provided support from dev and PM while my direct report, the Brand Experience designer, lead the visual design and video effort.

See the new design: